The idea behind Copyleft Campaigns came out of the reasoning that,
as a small organisation, we are unlikely to have the resources to carry out our
ideas to their full potential.
So instead of spending time and resources trying to, we look to try out campaigns and stunts on a small-scale, and share our experiences and results for others to develop further.
The "copyleft" nature simply means that the strategies and ideas are free for anyone to adapt and mutate, so long as they in turn always allow others to do the same. Social media geeks, think of it as #copyleftcampaigns.
A campaign could be considered a "Copyleft Campaign" when:
- Anyone can join
- The 'brand' is the campaign idea, and not the organisation or initiative behind it
- Once your campaign has run its course, you're happy for someone else to take the idea and run with it. (Just so long as they don't try and claim it's theirs either!)